Daryna Kovalchuk
Lead Instructor
Spent eight years running analytics for e-commerce brands across Central Europe. Focuses on attribution modeling and channel performance.
About Eskalorraine
Analytics education,
Analytics education,
built around how people learn
Eskalorraine is an online platform focused on marketing analytics — a field that sits between data, strategy, and daily business decisions.
We started in 2021 with a straightforward premise: most online courses teach tools but skip the reasoning behind them. We wanted to fix that.
4,200+ Learners
38 Countries
12 Instructors
Who teaches here
Instructors with field experience
Everyone on the teaching side has worked directly in analytics or marketing operations — not just studied it. That shows up in how sessions are structured and which problems get covered in depth.
Oleksiy Melnyk
Curriculum Designer
Built training programs for mid-size agencies before joining Eskalorraine. Responsible for how course content is sequenced and adapted for different skill levels.
Tetiana Hryhorenko
Data Visualization
Covers Looker Studio, Tableau, and reporting logic. Previously worked on dashboards for a performance marketing team at a SaaS company.
Bohdan Savchuk
Analytics Tools
Teaches GA4, BigQuery basics, and tag management. His sessions tend to be hands-on with real datasets from actual campaign scenarios.
How we operate
Decisions we made about how to teach
Group sessions and individual lessons serve different needs. Some learners move faster with a cohort — the accountability and discussion add real value. Others need a different pace or a specific focus area. We keep both options running in parallel.
Content gets updated when the tools or practices actually change, not on a fixed schedule. Google Analytics 4 alone went through significant shifts that required rewriting three full modules in 2023.
Curriculum depth by topic
What we focus on
Practical skills over platform certificates
Certifications can matter for job applications, but they rarely reflect what someone can do on day one. The gap between knowing what a metric means and being able to diagnose a tracking issue or build a usable report is significant.
Every module at Eskalorraine is anchored in a real scenario — a broken funnel, a reporting discrepancy, a client that needs campaign performance explained without jargon.
- Sessions structured around problems, not feature walkthroughs
- Learners work with real data exports, not cleaned demo files
- Instructors answer follow-up questions after live sessions
- Individual paths adjusted based on actual skill gaps, not self-assessment
Progress here is slower to see than finishing a video course, but the understanding sticks — and that is the actual point.
Stay current
Guides and working notes, delivered to your inbox
Every few weeks we send out a focused piece — a specific analytics method, a tool walkthrough, or notes from something that came up repeatedly in sessions.
Subscribers also get access to reference sheets and template files that are not publicly listed anywhere on the site.
Exclusive content for subscribers only — not published elsewhere.
Get practical marketing analytics content
Pick what fits your current focus and we will keep it relevant.